Amblebrook at Gettysburg, a 55+ active adult community in Pennsylvania, came to us looking for a rebrand that would better reflect the lifestyle and energy already thriving within its gates. Residents were living vibrant, connected lives — the brand simply wasn’t keeping up.
We began by immersing ourselves in the community — walking the trails, chatting with residents at the market and experiencing firsthand the joy, friendships and vitality that defined Amblebrook. Those insights shaped a rebrand that began with a colorful new logo and tagline, More Everyday Joy, instantly capturing the heart of the community and setting the tone for everything that followed. From there, we developed positioning, messaging and a fresh visual identity — all formalized in brand standards to guide every touchpoint.
The rebrand came to life through a redesigned website, refreshed marketing program and Your Guide to Everyday Joy — a 40-page guidebook built to be more than a brochure, telling the fuller lifestyle story of Amblebrook’s “more everyday joy.” Offered in both print and digital formats, the guidebook became a powerful sales tool and contributed to local and national award recognition for the rebrand and guidebook. Offered in both print and digital formats, the guidebook leveraged authentic photography, resident voices, maps, checklists and even “joy tips,” and invited prospects to picture their own future here. QR codes linked to deeper online experiences, encouraging the self-guided discovery so valued by the 55+ buyer.
The rebrand came to life through a redesigned website, refreshed marketing program and Your Guide to Everyday Joy — a 40-page guidebook built to be more than a brochure, telling the fuller lifestyle story of Amblebrook’s “more everyday joy.” Offered in both print and digital formats, the guidebook became a powerful sales tool and contributed to local and national award recognition for the rebrand and guidebook. Offered in both print and digital formats, the guidebook leveraged authentic photography, resident voices, maps, checklists and even “joy tips,” and invited prospects to picture their own future here. QR codes linked to deeper online experiences, encouraging the self-guided discovery so valued by the 55+ buyer.
Our Roles
Research & Analysis
Strategic Rebrand
Logo & Tagline Development
Creative Strategy
Content Creation
Web Design
Graphic Design & Production
Photography
Media Strategy & Planning
Advertising
Signage & Wayfinding
Strategic Rebrand
Logo & Tagline Development
Creative Strategy
Content Creation
Web Design
Graphic Design & Production
Photography
Media Strategy & Planning
Advertising
Signage & Wayfinding
“Wick Marketing’s deep understanding of the real estate space and our target audience allowed them to provide invaluable insights and recommendations throughout our rebranding efforts. Their strategic branding approach and effective creative solutions have made them a trusted partner ever since.”
Amblebrook’s rebrand repositioned the community as a standout in a crowded 55+ market, attracting buyers seeking a vibrant, friends-filled lifestyle. The More Everyday Joy tagline and visual identity set the foundation, while the guidebook and refreshed marketing moved the story beyond amenities to a tangible expression of daily life and community.
Takeaways
| 1 | Immersive research uncovers the authentic story only residents can tell. |
| 2 | A cohesive brand carried consistently builds recognition and trust. |
| 3 | Strategic and creative collaboration delivers results — and wins awards. |
