NAHB’s International Builders’ Show 2024: Will You Be There?
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
Strategies for Attracting 55+ Active Adult Homebuyers
Today’s 55+ consumers have something many prospective homebuyers do not: plenty of purchasing power and built-up equity. While this makes them a compelling group, you first must take into account...
Time to Refresh Your 55+ SEO Strategy?
Why make SEO an integral of your marketing strategy for 55+ communities? Because about 80% of users ages 55 and over are online, and you want them to find you....
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In
The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...
Are 55+ Consumers Using Social Media, and Does It Help Sell Homes?
Yes! Your 55+ homebuyers are out there, and you can find them on social media. These buyers are using social media platforms to connect with friends and family — and...