What To Say on a Holiday: Seasonal Messaging for Brands
When planning out your brand’s social media strategy, it will quickly become apparent that there are a lot of holidays on the calendar. Halloween Thanksgiving Christmas Talk Like a Pirate...
Strategy. Audience. Social. In That Order.
The wealth of social media channels on which to market your brand in today’s hyper-plugged-in world can make it tempting to cast a wide net with your media dollars. But...
Level up Your Brand With LinkedIn Marketing
With nearly 800 million users and prolific feature launches to help businesses drive results, LinkedIn is a smart marketing choice for any brand in 2022. While platforms like Twitter, Facebook...
‘Tis the Season for Strategic Advertising
It’s that time of year again! The holidays are upon us, and social media feeds are already swamped with endless offerings from brands. As a marketer, it’s crucial to plan...
Facebook Was Out but Owned Content Is Always In
While the global outage of Facebook-owned platforms on October 4 was likely inconvenient for casual scrollers, or even a welcome chance to disengage, it was a sobering wake-up call for...
Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Turn Negative Reviews Into a Positive
It only takes a few negative reviews to make a detrimental mark on your brand’s reputation. In today’s world of user-generated content and readily accessible online platforms, people have a...
The Business Case for Community Management
What if one shift in your social media strategy could build trust with your prospective customers, help to mitigate or even reverse negative sentiment – and facilitate sales? What if...
How to Win at Organic Social
While it’s true that brands need to “pay to play” on Facebook, the steady drumbeat of thumb-stopping, on-brand organic content builds a solid foundation for paid campaigns that are crafted...