Recurring Themes From NAHB’s 2024 International Builders’ Show
Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...
NAHB’s International Builders’ Show 2024: Will You Be There?
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
Blue Zones: The Tie-in to Planned Community Marketing
The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....
New Study: Why Builders and Developers Must Address Trust
It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...
New Study: How to Improve the Homebuyer Experience
Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...
New Study: How New Home Buyers Really Feel
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
5 Cost-Effective Ways To Promote Healthy Living in Your Planned Community
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...
New Study: Homebuyers Need Builders to Close the Trust Gap
Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...
IBS 2023: Not the Usual Takeaways
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...
Placemaking and Community: Takeaways From Community First! Village
Austin’s Community First! Village is a planned community designed specifically for men and women who are experiencing homelessness and yearn for a permanent place to call home. A development of...
Consumer Confidence. Earn It or Your Competitors Will.
Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2
Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...
Own vs Rent. We’re Not Talking Real Estate This Time.
Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1
Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...
Marketing Strategies to Protect Your New Home Backlog
With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...
Differentiating Your Master-Planned Community in This Market
The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....
Market Shift Checklist for New Home Marketers
Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....
Community Brand Presence: No Weak Links
Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...