Community Brand Presence: No Weak Links
Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...
What Homebuyers Need From Your Brand Today
“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...
Standout Community Brands Begin With Strategy
Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...
How to Name Your Planned Community
What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...
Placemaking Your Brand Part 3: Rebranding Communities
Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...
Placemaking Your Brand Part 2: Amenity-Scarce Communities
An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...
Placemaking Your Brand Part 1: Amenity-Rich Communities
An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....
Yes, Home Builders Still Need Marketing
New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...
Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...
Turn Your Sales Team Into Social Ambassadors: Pt. 2 Expand and Personalize Content
Now more than ever, people are spending much of their day on social media. Homebuilders have staked out their social presences and are doing their best to leverage them, but...
Turn Your Sales Team Into Social Ambassadors: Pt. 1 Extend Your Reach
Homebuilders and developers are in a unique position to leverage multiple social accounts on any platform in order to reach more people and personalize their connections with potential customers. In...
5 Expert Insights For Grand Openings This Summer (and Beyond)
In the first few months of the pandemic, homebuilders and developers had to focus on how to continue building and operating, while also loading up on digital tools for online...
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
What Homebuilders Can Learn From TikTok
TikTok. Love it or hate it, it’s quickly becoming one of the world’s most popular apps. As one of the only short-form mobile video platforms, it directly contributes to the...