As technology advances, so does how we interact with it. One significant change in recent years is the rise of voice search. With virtual assistants like Siri, Alexa and Google...
Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...
We like to think about marketing and advertising through the lens of love and see our role as an agency as matchmakers. After all, successful brands aren’t just selling products;...
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....
How do you build a brand and market a product when the consumer would prefer not to think about your industry at all? Whether someone is signing up for a...
It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...
Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...
Before you read any further, we would like to assure you that this article was written entirely by the Wick team and not by an artificial intelligence program. These days,...
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...
Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...
When planning out your brand’s social media strategy, it will quickly become apparent that there are a lot of holidays on the calendar. Halloween Thanksgiving Christmas Talk Like a Pirate...
Which is worse? A brand that knows nothing about you – or a brand that knows too much? In the modern marketing landscape, customer expectations are higher than ever. With...
Today’s 55+ consumers have something many prospective homebuyers do not: plenty of purchasing power and built-up equity. While this makes them a compelling group, you first must take into account...
Are we in a recession? Depends on who you ask. Inflation, interest rates, banking and changes in consumer behavior beg even more questions. Among them, “Where can we cut?” Experienced...
On a balmy afternoon deep in the heart of Texas, the slogan “Keep Austin Weird” was on full display. Badge holders and locals stood eagerly in line outside bars and...
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...