Is an Influencer Right for Your Brand?
By 2022, spending on influencers is on track to reach between $5 billion and $10 billion. And this trend isn’t going anywhere soon as brands move beyond traditional advertising to...
Bring Your Brand up to Standards
Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...
Is a Rebrand Right for You?
Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...
Turn Negative Reviews Into a Positive
It only takes a few negative reviews to make a detrimental mark on your brand’s reputation. In today’s world of user-generated content and readily accessible online platforms, people have a...
Why Multichannel Marketing Is Right for You
With customers on multiple types of media, even within a single day, an integrated multichannel marketing approach ensures your message cuts through the clutter with repetition and reinforcement. Using an...
Listen Up: Social Audio Now Trending
In marketing, what goes around often comes back around in popularity. The renewed prominence of all forms of audio content is proof of the often cyclical nature of trends. The...
9 Google My Business Tips
Google has introduced a treasure trove of new features for its Google My Business in recent months. If you haven’t reviewed your listing lately, here’s a step-by-step guide to getting...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
How Brand Storytelling Can Drive Your Business
The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...
What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In
The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...
5 Tips For Brands Starting Out in Online Reputation Management
Social media, online review sites and other digital spaces have created a myriad of ways for consumers to learn and talk about brands. For most of us, it’s a good...
Why Marketing in 2020 is More Like a Long-Distance Run
In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
How Marketing Can Help Homebuilders Weather the COVID-19 Crisis
Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...
Your 5-Step Guide for Marketing During COVID-19
As marketers, we all had fantastic plans for 2020. So many campaigns to execute, so much energy and excitement around it all. But, unfortunately, even the best-laid plans have to...