Marketing Archives • Page 2 of 5 • Wick Marketing

How to Support First-Time Homebuyers Through Every Stage of Their Journey

Buying a first home is a thrilling yet daunting milestone. First-time homebuyers need more than a sales pitch — they need a trusted partner. Savvy marketers for homebuilders and master-planned...

Friends gathering around a fire pit, against a fiery red - Outdoor warmth, bonding during cold nights

From Stories to Success: How to Craft a Brand Narrative That Lasts

Imagine you’re sitting by a campfire, surrounded by friends. The air is cool, and the flames crackle as someone starts to tell a story. Instantly, everyone leans in. It’s not...

Strategies for Homebuilders: How to Build Unbreakable Brand Loyalty

In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...

Brand Presence: Advanced Strategies for Social Media Professionals

In today’s dynamic digital landscape, crafting a distinctive brand voice on social media requires more than just keeping up — it demands innovation and strategic foresight. Seasoned content creators and...

Elevate Your Social Strategy: Crafting Content That Resonates

What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...

Hotel Amenities Set Up for Guest Comfort

4 Ways to Craft a 5-Star Homebuying Experience

Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...

Smiling friends making toast during sunny day

Friendships Help Sell Active Adult Communities (And Keep Residents Thriving)

What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...

Businesswoman talking to virtual assistant at her desk.

5 Ways To Optimize Your Content for Voice Search

As technology advances, so does how we interact with it. One significant change in recent years is the rise of voice search. With virtual assistants like Siri, Alexa and Google...

Capture the amenities and features of master-planned communities as you document parks trails

Homebuilder Marketing Strategies and Solutions: First Published in The Builder’s Daily

Move-Now Buyers Are Still Driving Sales. Are You Ready? Republished with permission of The Builder’s Daily, where it was submitted by Barbara Wray and originally published August 21, 2025 Life...

Recurring Themes From NAHB’s 2024 International Builders’ Show

Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...

A pair of coffee cups with heart-shaped foam on a cozy morning.

The Art of Matchmaking: Smart Marketing and the Valentine’s Connection

We like to think about marketing and advertising through the lens of love and see our role as an agency as matchmakers. After all, successful brands aren’t just selling products;...

NAHB’s International Builders’ Show 2024: Will You Be There?

If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...

Group Of Senior Friends Posing For Selfie As They Hike Along Trail In Countryside Together.

Blue Zones: The Tie-in to Planned Community Marketing

The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....

Pain Point Positioning: Staying Top-Of-Mind as a Problem Solver

How do you build a brand and market a product when the consumer would prefer not to think about your industry at all? Whether someone is signing up for a...

New Study: Why Builders and Developers Must Address Trust

It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...

New Study: How to Improve the Homebuyer Experience

Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...

AI-dvertising: How AI Fits Into the Marketing Toolkit

Before you read any further, we would like to assure you that this article was written entirely by the Wick team and not by an artificial intelligence or AI program....

New Study: How New Home Buyers Really Feel

How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...