From Stories to Success: How to Craft a Brand Narrative That Lasts
Imagine you’re sitting by a campfire, surrounded by friends. The air is cool, and the flames crackle as someone starts to tell a story. Instantly, everyone leans in. It’s not...
Strategies for Homebuilders: How to Build Unbreakable Brand Loyalty
In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...
Brand Presence: Advanced Strategies for Social Media Professionals
In today’s dynamic digital landscape, crafting a distinctive brand voice on social media requires more than just keeping up — it demands innovation and strategic foresight. Seasoned content creators and...
Elevate Your Social Strategy: Crafting Content That Resonates
What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...
4 Ways to Craft a 5-Star Homebuying Experience
Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...
Friendships Help Sell Active Adult Communities (And Keep Residents Thriving)
What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...
5 Ways To Optimize Your Content for Voice Search
As technology advances, so does how we interact with it. One significant change in recent years is the rise of voice search. With virtual assistants like Siri, Alexa and Google...
Homebuilder Marketing Strategies and Solutions: First Published in The Builder’s Daily
Move-Now Buyers Are Still Driving Sales. Are You Ready? Republished with permission of The Builder’s Daily, where it was submitted by Barbara Wray and originally published August 21, 2025 Life...
Recurring Themes From NAHB’s 2024 International Builders’ Show
Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...
The Art of Matchmaking: Smart Marketing and the Valentine’s Connection
We like to think about marketing and advertising through the lens of love and see our role as an agency as matchmakers. After all, successful brands aren’t just selling products;...
NAHB’s International Builders’ Show 2024: Will You Be There?
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
Blue Zones: The Tie-in to Planned Community Marketing
The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....
Pain Point Positioning: Staying Top-Of-Mind as a Problem Solver
How do you build a brand and market a product when the consumer would prefer not to think about your industry at all? Whether someone is signing up for a...
New Study: Why Builders and Developers Must Address Trust
It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...
New Study: How to Improve the Homebuyer Experience
Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...
AI-dvertising: How AI Fits Into the Marketing Toolkit
Before you read any further, we would like to assure you that this article was written entirely by the Wick team and not by an artificial intelligence or AI program....
New Study: How New Home Buyers Really Feel
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
5 Cost-Effective Ways To Promote Healthy Living in Your Planned Community
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...