Marketing Archives • Page 4 of 5 • Wick Marketing

Placemaking Your Brand Part 2: Amenity-Scarce Communities

An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...

Placemaking Your Brand Part 1: Amenity-Rich Communities

An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....

Yes, Home Builders Still Need Marketing

New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...

Bring Your Brand up to Standards

Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...

Is a Rebrand Right for You?

Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...

Attract Virtual Buyers With a Stronger Digital Presence

In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...

Why Multichannel Marketing Is Right for You

With customers on multiple types of media, even within a single day, an integrated multichannel marketing approach ensures your message cuts through the clutter with repetition and reinforcement. Using an...

9 Google My Business Tips

Google has introduced a treasure trove of new features for its Google My Business in recent months. If you haven’t reviewed your listing lately, here’s a step-by-step guide to getting...

Millennial couple consulting about home design project in architect office

Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.

Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...

How Brand Storytelling Can Drive Your Business

The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...

Overhead view of a webinar on a laptop screen

What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In

The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...

A beautiful sunset with 2 dogs running alongside their human.

How Storytelling Unlocks Marketing for Master-Planned Communities

Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...

Why Marketing in 2020 is More Like a Long-Distance Run

In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...