Facebook Was Out but Owned Content Is Always In
While the global outage of Facebook-owned platforms on October 4 was likely inconvenient for casual scrollers, or even a welcome chance to disengage, it was a sobering wake-up call for...
Placemaking Your Brand Part 1: Amenity-Rich Communities
An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....
Yes, Home Builders Still Need Marketing
New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...
Bring Your Brand up to Standards
Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...
Is a Rebrand Right for You?
Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...
Turn Negative Reviews Into a Positive
It only takes a few negative reviews to make a detrimental mark on your brand’s reputation. In today’s world of user-generated content and readily accessible online platforms, people have a...
How Brand Storytelling Can Drive Your Business
The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...
What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In
The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...