Marketing

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What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In

The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...

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How Storytelling Unlocks Marketing for Master-Planned Communities

Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...

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Why Marketing in 2020 is More Like a Long-Distance Run

In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...

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How Marketing Can Help Homebuilders Weather the COVID-19 Crisis

Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...

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Your 5-Step Guide for Marketing During COVID-19

As marketers, we all had fantastic plans for 2020. So many campaigns to execute, so much energy and excitement around it all. But, unfortunately, even the best-laid plans have to...

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