Branding Archives • Wick Marketing | Austin, TX marketing agency

Homebuilder Marketing Strategy: What Edelman’s 2025 Trust Data Reveals

The numbers tell an interesting story while trust in government and media keeps dropping, business stands as the most trusted institution. For real estate marketers, this isn’t just data —...

IBS 2025 Preview: Our Can’t-Miss Session Guide for the International Builders’ Show

As the International Builders’ Show approaches, we’re gearing up for a week filled with innovation, collaboration and inspiration, starting February 24. The robust schedule features thought-provoking sessions that will push...

Friends gathering around a fire pit, against a fiery red - Outdoor warmth, bonding during cold nights

From Stories to Success: How to Craft a Brand Narrative That Lasts

Imagine you’re sitting by a campfire, surrounded by friends. The air is cool, and the flames crackle as someone starts to tell a story. Instantly, everyone leans in. It’s not...

Strategies for Homebuilders: How to Build Unbreakable Brand Loyalty

In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...

Elevate Your Social Strategy: Crafting Content That Resonates

What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...

A pair of coffee cups with heart-shaped foam on a cozy morning.

The Art of Matchmaking: Smart Marketing and the Valentine’s Connection

We like to think about marketing and advertising through the lens of love and see our role as an agency as matchmakers. After all, successful brands aren’t just selling products;...

New Study: Why Builders and Developers Must Address Trust

It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...

Community Brand Presence: No Weak Links

Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...

Standout Community Brands Begin With Strategy

Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...

How to Name Your Planned Community

What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...

Placemaking Your Brand Part 3: Rebranding Communities

Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...

Bring Your Brand up to Standards

Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...

Is a Rebrand Right for You?

Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...

How Brand Storytelling Can Drive Your Business

The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...