Real Estate Archives • Page 2 of 4 • Wick Marketing

Elevate Your Social Strategy: Crafting Content That Resonates

What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...

Hotel Amenities Set Up for Guest Comfort

4 Ways to Craft a 5-Star Homebuying Experience

Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...

Smiling friends making toast during sunny day

Friendships Help Sell Active Adult Communities (And Keep Residents Thriving)

What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...

Capture the amenities and features of master-planned communities as you document parks trails

Homebuilder Marketing Strategies and Solutions: First Published in The Builder’s Daily

Move-Now Buyers Are Still Driving Sales. Are You Ready? Republished with permission of The Builder’s Daily, where it was submitted by Barbara Wray and originally published August 21, 2025 Life...

Recurring Themes From NAHB’s 2024 International Builders’ Show

Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...

NAHB’s International Builders’ Show 2024: Will You Be There?

If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...

Group Of Senior Friends Posing For Selfie As They Hike Along Trail In Countryside Together.

Blue Zones: The Tie-in to Planned Community Marketing

The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....

New Study: Why Builders and Developers Must Address Trust

It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...

New Study: How to Improve the Homebuyer Experience

Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...

New Study: How New Home Buyers Really Feel

How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...

5 Cost-Effective Ways To Promote Healthy Living in Your Planned Community

In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...

New Study: Homebuyers Need Builders to Close the Trust Gap

Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...

IBS 2023: Not the Usual Takeaways

The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...

Community First! Village is more than a resource for those experiencing homelessness - it's a place with a lot in common with any successful master-planned community.

Placemaking and Community: Takeaways From Community First! Village

Austin’s Community First! Village is a planned community designed specifically for men and women who are experiencing homelessness and yearn for a permanent place to call home. A development of...

Even when the market is tough, you can help prospects be confident enough to purchase in your new home community.

Consumer Confidence. Earn It or Your Competitors Will.

Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2

Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...

Double down on owned content and make the most of your marketing budgets during a changing housing market.

Own vs Rent. We’re Not Talking Real Estate This Time.

Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...

Discover how you can utilize storytelling to make the most of your master-plan marketing efforts.

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1

Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...