Own vs Rent. We’re Not Talking Real Estate This Time.
Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1
Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...
Marketing Strategies to Protect Your New Home Backlog
With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...
Differentiating Your Master-Planned Community in This Market
The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....
Market Shift Checklist for New Home Marketers
Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....
Community Brand Presence: No Weak Links
Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...
What Homebuyers Need From Your Brand Today
“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...
Standout Community Brands Begin With Strategy
Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...
How to Name Your Planned Community
What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...
Placemaking Your Brand Part 3: Rebranding Communities
Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...
Placemaking Your Brand Part 2: Amenity-Scarce Communities
An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...
Placemaking Your Brand Part 1: Amenity-Rich Communities
An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....
Yes, Home Builders Still Need Marketing
New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...
Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...