Real Estate Archives • Page 2 of 3 • Wick Marketing

Discover how you can utilize storytelling to make the most of your master-plan marketing efforts.

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1

Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...

Protect your new home backlog during this shifting marketing using these strategies.

Marketing Strategies to Protect Your New Home Backlog

With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...

Differentiating Your Master-Planned Community in This Market

The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....

Market Shift Checklist for New Home Marketers

Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....

Community Brand Presence: No Weak Links

Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...

What Homebuyers Need From Your Brand Today

“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...

Standout Community Brands Begin With Strategy

Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...

How to Name Your Planned Community

What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...

Placemaking Your Brand Part 3: Rebranding Communities

Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...

Placemaking Your Brand Part 2: Amenity-Scarce Communities

An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...

Placemaking Your Brand Part 1: Amenity-Rich Communities

An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....

Yes, Home Builders Still Need Marketing

New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...

Attract Virtual Buyers With a Stronger Digital Presence

In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...

Millennial couple consulting about home design project in architect office

Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.

Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...

Adult couple cooks in their spacious kitchen.

Millennial Buyer Trends Create Opportunity at Your 55+ Community

Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...

A beautiful sunset with 2 dogs running alongside their human.

How Storytelling Unlocks Marketing for Master-Planned Communities

Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...