Real Estate Archives • Page 2 of 3 • Wick Marketing

Community First! Village is more than a resource for those experiencing homelessness - it's a place with a lot in common with any successful master-planned community.

Placemaking and Community: Takeaways From Community First! Village

Austin’s Community First! Village is a planned community designed specifically for men and women who are experiencing homelessness and yearn for a permanent place to call home. A development of...

Even when the market is tough, you can help prospects be confident enough to purchase in your new home community.

Consumer Confidence. Earn It or Your Competitors Will.

Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2

Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...

Double down on owned content and make the most of your marketing budgets during a changing housing market.

Own vs Rent. We’re Not Talking Real Estate This Time.

Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...

Discover how you can utilize storytelling to make the most of your master-plan marketing efforts.

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1

Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...

Protect your new home backlog during this shifting marketing using these strategies.

Marketing Strategies to Protect Your New Home Backlog

With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...

Differentiating Your Master-Planned Community in This Market

The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....

Market Shift Checklist for New Home Marketers

Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....

Community Brand Presence: No Weak Links

Now that it’s time for your master-planned community’s campaign to go to market, it’s important to make sure your branding stays consistent at all touchpoints after launch. That means every...

What Homebuyers Need From Your Brand Today

“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...

Standout Community Brands Begin With Strategy

Without investing in a smart strategic foundation, your master-planned community brand could miss the opportunity to identify its true competitive edge. Of course, all creative elements associated with your brand...

How to Name Your Planned Community

What’s in a name? When it comes to your planned community, everything. If it strikes the right chord with your customers’ own home-owning aspirations, it can be the thing that...

Placemaking Your Brand Part 3: Rebranding Communities

Well-crafted placemaking stories breathe life and emotion into a community’s selling points and spark a meaningful connection with potential homebuyers. In our last two placemaking posts, we focused on how...

Placemaking Your Brand Part 2: Amenity-Scarce Communities

An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...

Placemaking Your Brand Part 1: Amenity-Rich Communities

An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....

Yes, Home Builders Still Need Marketing

New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...

Attract Virtual Buyers With a Stronger Digital Presence

In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...