Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders and master-planned developers are nailing it, we also see a huge opportunity for those who don’t yet have a clear plan to help their prospective customers feel confident about making the move to purchase.
Why?
Uncertainty and fear around making a poor decision is enough to paralyze even the most motivated buyers. Without a certain level of confidence, they simply will not buy. Even if the numbers and offering make sense.
Earn that confidence, gain their trust, and you’re much closer to helping that customer make their move to a new home – in your community.
Who?
Your recent buyers are just a few steps ahead of today’s buyers on the path to purchase and they’ve likely struggled with some of the same challenging decisions as your current prospects. Yet, they chose to take action. Their confidence can be catching.
What?
Capture their stories. Your customers’ voices are worth their proverbial weight in gold. Don’t make your campaign bigger, or harder to execute, than what you can do well. If it’s a photo and one sentence, make it compelling. If you can invest in full-on video testimonials in your model homes or amenities, all the better. But get a plan and act.
How?
It’s not about the kitchen in your model home, or the SOLD sign in their front yard. It’s about the buyers. Their joy. Their excitement. Their confidence in the future and in your offering being worth figuring out how to take the leap.
It’s never a zero-sale market. Get your share. Help your prospective buyers to feel confident about buying from you, with some help from those who already have.
We get it. You’re doing a million things already. If you want to make this happen quickly, we can help. Just reach out to Barbara Wray at (512) 479-9834 or barbara@wickmarketing.com when you’re ready to chat.
