As the International Builders’ Show approaches, we’re gearing up for a week filled with innovation, collaboration and inspiration, starting February 24. The robust schedule features thought-provoking sessions that will push our thinking about where residential real estate is heading and how we, as marketers, can bring the most value to our homebuilder, multifamily and master-planned community clients.
The full schedule and event details are available on the IBS website, but here are 12 sessions that have captured our attention. Two of these feature our own Barbara Wray — don’t miss them!
60 Design Ideas in 60 Minutes
Presented by Lesley McCarthy, Mikaela Arroyo, Chris Bolio, Sarah Breen, David Copenhaver, Josh Kassing, Barbara Wray
Wednesday, February 26
2:15 – 3:15 PM
LVCC – West 224
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An IBS Education favorite, this fast-paced session will take you on a journey through the most current design ideas and strategies shared by six industry leaders. In just 10 minutes each, they’ll cover how to jazz up your interiors, update your elevations, renew floor plans, animate streetscapes, enhance amenities and develop dynamic neighborhoods, and how to strategically market those trends in a way that matters to today’s buyers.
Jam(b) Session: Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do
Presented by Greg Bray, Carol Morgan, Dennis O’Neil, Barbara Wray
Wednesday, February 26
4:00 – 5:00 PM
LVCC – West 232
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Discover what works, what doesn’t and why with insights from a seasoned panel of homebuilder marketing experts. This session will dive into real-world examples and provide actionable advice on lead generation, customer engagement and the latest trends in digital marketing. Learn when to play it safe, when to take risks and how to build effective strategies for success.
Tuesday Highlights
Multifamily Development Opportunities: Market Areas & Product Types with the Best Prospects for 2025
Presented by Richard Fore, Richard Gollis, Mike Sullivan
Tuesday, February 25
8:30 – 9:30 AM
LVCC – West 204
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2025 Design & Product Trends
Presented by Dawn Duhamel, Jane Meagher
Tuesday, February 25
10:15 – 11:15 AM
LVCC – West 224
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Stop Chasing Trends: Maximize Your Budget & Create Spaces Renters Want to Use
Presented by Angela Harris, Bobby Long
Tuesday, February 25
12:30 – 1:30 PM
LVCC – West 207
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The Outlook: 2025 Housing & Economic Forecast
Presented by Robert Dietz, Danielle Hale, Ali Wolf
Tuesday, February 25
2:00 – 3:30 PM
LVCC – Spotlight Room – West 326
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Wednesday Highlights
2025 Multifamily Market Outlook
Presented by Molly Boesel, Danushka Nanayakkara-Skillington
Wednesday, February 26
8:30 – 9:30 AM
LVCC – West 315
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The Blueprint: Design & Develop Attainable, Exciting Homes & Neighborhoods
Presented by Chris Grady, Seth Hart, John Hunt, Kristen Maher, Rebecca McAdoo, Chris Moore, Donald Ruthroff, Scott Snodgrass
Wednesday, February 26
8:30 – 10:30 AM
LVCC – Spotlight Room – West 326
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Design Unleashed: A Cross-Country Tour of National & Regional Home Trends
Presented by Lisa Parrish, Doris Pearlman, Michael Stone
Wednesday, February 26
12:30 – 1:30 PM
LVCC – West 226
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Boomer Home Designs for Living a Long & Happy Life
Presented by Deborah Blake, Deryl Patterson
Wednesday, February 26
4:00 – 5:00 PM
LVCC – West 224
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Thursday Highlights
Lessons Learned & Leveraged: The America at Home Study’s Data-Driven, Systems-Built Home
Presented by Ryan Bish, Teri Slavik Tsuyuki, Dennis Steigerwalt, Ryan White
Thursday, February 27
8:30 – 9:30 AM
LVCC – West 207
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How to Give 55+ Buyers What They Want
Presented by Deborah Blake, Sara Carbonell, Megan Sherwood
Thursday, February 27
12:30 – 1:30 PM
LVCC – West 207
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If you’ll be at IBS and want to connect, or would like to learn more about how we can support your brand, reach out to Barbara Wray at barbara@wickmarketing.com or (512) 564-4289.
