If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up with old and new colleagues.
How 55+ Homebuyers Really Feel About the New Home Buying Process
Tuesday, February 27 | 1:15-1:45 p.m.
LVCC – 55+ Housing Central – West 308
You’ll find Barbara Wray representing Wick in the 55+ Central, sharing insights from our recent homebuyer research through a lens meant for those who want to better understand and connect with the 55+ consumers who are buying new homes.
Description
Today’s 55+ consumers know what they want and how they want it. Through valuable insights from a national study of buyers and prospects, gain new insights into the attitudes and motivations of 55+ homebuyers and a better understanding of how to connect with this crowd during their homebuying journey. Learn what they value most in the buying process and the attributes they say are most important to them in a home builder. Leave with actionable strategies — informed by the data — to differentiate your brand with adjustments to the customer experience.
To access free resources and an interactive data visualization tool related to the research, visit wickmarketing.com/research.
Modifying Your Marketing Game Plan For the 55+ Audience
Wednesday, February 28 | 9:30-10:00 a.m.
LVCC – 55+ Housing Central – West 308
Join Wick’s Alison Hoffmann, along with Sara Carbonell from Crown Community Development and Robert Cowes of Smart Touch Interactive for this session on collaboratively creating success, anchored in the collective work on Crown’s Amblebrook at Gettysburg, a 55+ master-planned community.
Description
With a growing active adult 55+ market, the competition in these niche communities is fierce. Through an award-winning real-life example, learn how Crown Community Development took its 55+ community, Amblebrook, from struggling in pre-sales to surpassing sales expectations three years running. Hear the game plan they used to bring together the right resources to build a cohesive niche sales and marketing strategy and launch an award-winning new digital marketing program. Discover why a deep focus on active adult lifestyle content marketing is critical. Uncover ways to leverage a marketing tech stack to build a highly effective and collaborative sales and marketing culture.
Learn more about our work at Amblebrook in this case study.
CliffsNotes™ for Creating Successful Communities: What Buyers Want You to Know (& Do)
Wednesday, February 28 | 12:15-1:15 p.m.
LVCC – West 226
In the Research and Trends track on the main stage, Barbara Wray will moderate a panel discussion with Francine Wallace of Tri Pointe Homes and Sara Carbonell of Crown Community Development. With Wick’s recent consumer research laying the foundation, and representation of communities that span west coast to east coast, the panel will share what’s working well when it comes to creating buyer experiences that align with what buyers want – and what strong, premium brands want to deliver.
Description
Not only has the market changed significantly, but so have your buyers’ attitudes. This highly visual and interactive session reveals insights from a recent national survey to help you better understand today’s buyers, who they trust most (and least) and the differences between satisfied buyers and those who regret their decision. Using examples from award-winning builders, discover how to implement scalable strategies to deliver experiences that set you apart, make stronger connections with clients during the buying process, land more sales and create a more authentic community.
To access free resources and an interactive data visualization tool related to the research, visit wickmarketing.com/research.
Sit in on any of these sessions, or reach out to Barbara Wray on LinkedIn or at barbara@wickmarketing.com to connect.
