Double down on your “owned” content or be ready to scramble.
Why?
Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble and strategic, it is. But change is coming fast, guaranteed. As it does, you also want your brand solidly secured on your “owned” website, blog and email campaign spaces, so you can adapt quickly and stay ahead competitively.
Why now?
Given the gyrations of the housing market, savvy homebuilders know it’s time for more than just “getting back to basics.” Smart, creative approaches absolutely drive business results in social media. But a proactive and strong brand reflected in “owned” content serves you day after day – even when you’re asked to cut social media and other advertising dollars.
What’s next?
Audit. Evaluate. Strategize. Act. Investing in your own brand content on your “owned” spaces today puts you in a stronger position to navigate the changes ahead that may be beyond your control.
Don’t wait. We can help. If you’re ready for a new strategy or just want to talk it through, reach out to Barbara at barbara@wickmarketing.com or (512) 479-9834.
