The show may be over, but the ideas, insights and standout moments are still fresh. From big industry shifts to small-but-mighty takeaways, here’s what’s sticking with us post-International Builders’ Show....
The numbers tell an interesting story while trust in government and media keeps dropping, business stands as the most trusted institution. For real estate marketers, this isn’t just data —...
As the International Builders’ Show approaches, we’re gearing up for a week filled with innovation, collaboration and inspiration, starting February 24. The robust schedule features thought-provoking sessions that will push...
Buying a first home is a thrilling yet daunting milestone, and first-time homebuyers need more than a sales pitch — they need a trusted partner. Savvy marketers for homebuilders and...
In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...
What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...
Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...
What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy. Your prospective homebuyers are narrowing the field before they even let you know they’re looking. At this...
Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....
It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...
Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...
Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...