The Trust Variable: Your Advantage in an Uncertain Market
Trust drives decisions — and in homebuying, the marketing team sets the tone for the entire experience. It influences who buys, how confident they feel and whether they purchase or...
Still Thinking About IBS 2025? Us Too
The IBS show may be over, but the ideas, insights and standout moments are still fresh. From big industry shifts to small-but-mighty takeaways, here’s what’s sticking with us post-International Builders’...
Homebuilder Marketing Strategy: What Edelman’s 2025 Trust Data Reveals
The numbers tell an interesting story while trust in government and media keeps dropping, business stands as the most trusted institution. For real estate marketers, this isn’t just data —...
IBS 2025 Preview: Our Can’t-Miss Session Guide for the International Builders’ Show
As the International Builders’ Show (IBS Show) approaches, we’re gearing up for a week filled with innovation, collaboration and inspiration, starting February 24. The robust schedule features thought-provoking sessions that...
How to Support First-Time Homebuyers Through Every Stage of Their Journey
Buying a first home is a thrilling yet daunting milestone. First-time homebuyers need more than a sales pitch — they need a trusted partner. Savvy marketers for homebuilders and master-planned...
Strategies for Homebuilders: How to Build Unbreakable Brand Loyalty
In today’s competitive housing market, where homebuyers are more discerning than ever, building brand loyalty isn’t just a nice-to-have — it’s a must. The modern homebuyer is savvy, equipped with...
Elevate Your Social Strategy: Crafting Content That Resonates
What makes social media content truly resonate in today’s digital landscape? While eye-catching visuals and well-crafted messages are certainly important, the most effective content goes beyond mere aesthetics to forge...
4 Ways to Craft a 5-Star Homebuying Experience
Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...
Friendships Help Sell Active Adult Communities (And Keep Residents Thriving)
What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy. Your prospective homebuyers are narrowing the field before they even let you know they’re looking. At this...
Recurring Themes From NAHB’s 2024 International Builders’ Show
Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...
NAHB’s International Builders’ Show 2024: Will You Be There?
If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up...
Blue Zones: The Tie-in to Planned Community Marketing
The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....
New Study: Why Builders and Developers Must Address Trust
It’s not the best news. Of those who plan to purchase a new home within the next two years, only 21% say they highly trust homebuilder representatives. We get it,...
New Study: How to Improve the Homebuyer Experience
Twenty-two. According to Wick Marketing’s 2023 national study of new home buyers, that’s the percentage of recent buyers who said they felt confident in their home buying process and satisfied...
New Study: How New Home Buyers Really Feel
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
5 Cost-Effective Ways To Promote Healthy Living in Your Planned Community
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...
New Study: Homebuyers Need Builders to Close the Trust Gap
Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...