Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Attract Virtual Buyers With a Stronger Digital Presence
In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...
Turn Your Sales Team Into Social Ambassadors: Pt. 2 Expand and Personalize Content
Now more than ever, people are spending much of their day on social media. Homebuilders have staked out their social presences and are doing their best to leverage them, but...
Turn Your Sales Team Into Social Ambassadors: Pt. 1 Extend Your Reach
Homebuilders and developers are in a unique position to leverage multiple social accounts on any platform in order to reach more people and personalize their connections with potential customers. In...
5 Expert Insights For Grand Openings This Summer (and Beyond)
In the first few months of the pandemic, homebuilders and developers had to focus on how to continue building and operating, while also loading up on digital tools for online...
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
What Homebuilders Can Learn From TikTok
TikTok. Love it or hate it, it’s quickly becoming one of the world’s most popular apps. As one of the only short-form mobile video platforms, it directly contributes to the...
How Marketing Can Help Homebuilders Weather the COVID-19 Crisis
Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...
How Pinterest Can Help Homebuilders in Today’s Market
Is Pinterest the missing link in your digital strategy? As an image-based platform that features architecture, home décor, floor plans and do-it-yourself (DIY) projects for some of its most popular...