What To Say on a Holiday: Seasonal Messaging for Brands
When planning out your brand’s social media strategy, it will quickly become apparent that there are a lot of holidays on the calendar. Halloween Thanksgiving Christmas Talk Like a Pirate...
The Content Calendar: Your New Favorite Tool
Do you “wing it” when it comes to your marketing content plan? You aren’t the only one. Many brands post phone pics on the fly, or when it’s time for...
Strategy. Audience. Social. In That Order.
The wealth of social media channels on which to market your brand in today’s hyper-plugged-in world can make it tempting to cast a wide net with your media dollars. But...
Level up Your Brand With LinkedIn Marketing
With nearly 800 million users and prolific feature launches to help businesses drive results, LinkedIn is a smart marketing choice for any brand in 2022. While platforms like Twitter, Facebook...
‘Tis the Season for Strategic Advertising
It’s that time of year again! The holidays are upon us, and social media feeds are already swamped with endless offerings from brands. As a marketer, it’s crucial to plan...
Facebook Was Out but Owned Content Is Always In
While the global outage of Facebook-owned platforms on October 4 was likely inconvenient for casual scrollers, or even a welcome chance to disengage, it was a sobering wake-up call for...
Is an Influencer Right for Your Brand?
By 2022, spending on influencers is on track to reach between $5 billion and $10 billion. And this trend isn’t going anywhere soon as brands move beyond traditional advertising to...
Designed To Make You Swoon
Interior design inspiration never goes out of style. Whether it’s a striking DIY wall mural, an elegantly composed living space, or simply an inventively bold use of color, designers and...
Turn Negative Reviews Into a Positive
It only takes a few negative reviews to make a detrimental mark on your brand’s reputation. In today’s world of user-generated content and readily accessible online platforms, people have a...
Listen Up: Social Audio Now Trending
In marketing, what goes around often comes back around in popularity. The renewed prominence of all forms of audio content is proof of the often cyclical nature of trends. The...
Instagram Reels 101: Part 2
Now that you’ve learned a little more about Instagram Reels in Part 1 of our Instagram Reels 101, it’s time for the fun part—creating one of your own! Making a...
Instagram Reels 101: Part 1
Instagram Reels is an increasingly popular outlet for creators and brands alike. You can “reel” in more business by expressing your brand’s creativity and personality, expanding your reach within your...
The Business Case for Community Management
What if one shift in your social media strategy could build trust with your prospective customers, help to mitigate or even reverse negative sentiment – and facilitate sales? What if...
How to Win at Organic Social
While it’s true that brands need to “pay to play” on Facebook, the steady drumbeat of thumb-stopping, on-brand organic content builds a solid foundation for paid campaigns that are crafted...
Social Media Trends To Watch for in 2021
Even though last year was one wild ride, one thing stayed constant – people are spending tons of time online, and the pandemic only made this trend more dramatic. In...
How Do I Make an Instant Experience? Part 2
Thumb-stopping creative, seamless user experience, exceptional view times and web traffic are all reasons for considering Facebook’s Instant Experience in your social media strategy. Read more on why to use...
What the Heck is an Instant Experience and Why Should I Use It? Part 1
What is one of the most effective forms of Facebook advertising? The Instant Experience. Originally known as a Canvas Ad, Facebook’s Instant Experience is a full-screen mobile experience that can...
Turn Your Sales Team Into Social Ambassadors: Pt. 2 Expand and Personalize Content
Now more than ever, people are spending much of their day on social media. Homebuilders have staked out their social presences and are doing their best to leverage them, but...
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