Blog
How to Win at Organic Social
While it’s true that brands need to “pay to play” on Facebook, the steady drumbeat of thumb-stopping, on-brand organic content builds a solid foundation for paid campaigns that are crafted...
9 Google My Business Tips
Google has introduced a treasure trove of new features for its Google My Business in recent months. If you haven’t reviewed your listing lately, here’s a step-by-step guide to getting...
Social Media Trends To Watch for in 2021
Even though last year was one wild ride, one thing stayed constant – people are spending tons of time online, and the pandemic only made this trend more dramatic. In...
Time to Pour Yourself a New Holiday Ritual
Classic cocktail or savory mocktail, nothing says “holiday celebration” quite like a festive beverage in just the right glass. Whether your style calls for crystal stemware and a precise, time-consuming...
Builders: Are You Ready for 2021? Here’s Your Marketing Punch List.
Back in December of 2019, the NAHB Housing Market Index reported a 20-year high in homebuilder confidence — thanks to low existing supply, low mortgage rates, and a strong labor market with...
Millennial Buyer Trends Create Opportunity at Your 55+ Community
Millennial purchase demand is solid and rising. According to the most recent Ellie Mae Millennial Tracker, these buyers received 61% of all purchase loans, an increase of five percent over...
How Brand Storytelling Can Drive Your Business
The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...
How Do I Make an Instant Experience? Part 2
Thumb-stopping creative, seamless user experience, exceptional view times and web traffic are all reasons for considering Facebook’s Instant Experience in your social media strategy. Read more on why to use...
What the Heck is an Instant Experience and Why Should I Use It? Part 1
What is one of the most effective forms of Facebook advertising? The Instant Experience. Originally known as a Canvas Ad, Facebook’s Instant Experience is a full-screen mobile experience that can...
What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In
The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...
Turn Your Sales Team Into Social Ambassadors: Pt. 2 Expand and Personalize Content
Now more than ever, people are spending much of their day on social media. Homebuilders have staked out their social presences and are doing their best to leverage them, but...
Turn Your Sales Team Into Social Ambassadors: Pt. 1 Extend Your Reach
Homebuilders and developers are in a unique position to leverage multiple social accounts on any platform in order to reach more people and personalize their connections with potential customers. In...
5 Tips For Brands Starting Out in Online Reputation Management
Social media, online review sites and other digital spaces have created a myriad of ways for consumers to learn and talk about brands. For most of us, it’s a good...
5 Expert Insights For Grand Openings This Summer (and Beyond)
In the first few months of the pandemic, homebuilders and developers had to focus on how to continue building and operating, while also loading up on digital tools for online...
Why Marketing in 2020 is More Like a Long-Distance Run
In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
What Homebuilders Can Learn From TikTok
TikTok. Love it or hate it, it’s quickly becoming one of the world’s most popular apps. As one of the only short-form mobile video platforms, it directly contributes to the...