Blog
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
What Homebuilders Can Learn From TikTok
TikTok. Love it or hate it, it’s quickly becoming one of the world’s most popular apps. As one of the only short-form mobile video platforms, it directly contributes to the...
How Marketing Can Help Homebuilders Weather the COVID-19 Crisis
Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...
How Pinterest Can Help Homebuilders in Today’s Market
Is Pinterest the missing link in your digital strategy? As an image-based platform that features architecture, home décor, floor plans and do-it-yourself (DIY) projects for some of its most popular...
Your 5-Step Guide for Marketing During COVID-19
As marketers, we all had fantastic plans for 2020. So many campaigns to execute, so much energy and excitement around it all. But, unfortunately, even the best-laid plans have to...
Are 55+ Consumers Using Social Media, and Does It Help Sell Homes?
Yes! Your 55+ homebuyers are out there, and you can find them on social media. These buyers are using social media platforms to connect with friends and family — and...