AI-dvertising: How AI Fits Into the Marketing Toolkit
Before you read any further, we would like to assure you that this article was written entirely by the Wick team and not by an artificial intelligence program. These days,...
New Study: How New Home Buyers Really Feel
How might it help your brand to have a deeper understanding of today’s new home buyers? Wick Marketing’s recent study provides valuable insights into what is going right for them...
5 Cost-Effective Ways To Promote Healthy Living in Your Planned Community
In recent years, leading a happier, healthier lifestyle has become more important than ever. People are looking for ways to relax, de-stress and make fitness-focused decisions for both themselves and...
New Study: Homebuyers Need Builders to Close the Trust Gap
Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...
What To Say on a Holiday: Seasonal Messaging for Brands
When planning out your brand’s social media strategy, it will quickly become apparent that there are a lot of holidays on the calendar. Halloween Thanksgiving Christmas Talk Like a Pirate...
Personalized Marketing: The Fine Line Between Conversion and Creepy
Which is worse? A brand that knows nothing about you – or a brand that knows too much? In the modern marketing landscape, customer expectations are higher than ever. With...
Strategies for Attracting 55+ Active Adult Homebuyers
Today’s 55+ consumers have something many prospective homebuyers do not: plenty of purchasing power and built-up equity. While this makes them a compelling group, you first must take into account...
Maximizing Marketing ROI During an Economic Downturn
Are we in a recession? Depends on who you ask. Inflation, interest rates, banking and changes in consumer behavior beg even more questions. Among them, “Where can we cut?” Experienced...
Activations, Activism and AI: Key Takeaways From SXSW
On a balmy afternoon deep in the heart of Texas, the slogan “Keep Austin Weird” was on full display. Badge holders and locals stood eagerly in line outside bars and...
IBS 2023: Not the Usual Takeaways
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...
Consumer Confidence. Earn It or Your Competitors Will.
Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2
Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...
Own vs Rent. We’re Not Talking Real Estate This Time.
Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1
Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...
Workers’ Compensation Insurance and Storytelling: It’s All About People
Let’s face it: insurance isn’t sexy. It’s a service you hope you never need to use, and the policies themselves are filled with dry, technical language. So, how can marketers...
Marketing Strategies to Protect Your New Home Backlog
With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...
Differentiating Your Master-Planned Community in This Market
The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....
Market Shift Checklist for New Home Marketers
Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....