Marketing Archives • Page 2 of 4 • Wick Marketing

New Study: Homebuyers Need Builders to Close the Trust Gap

Groundbreaking new research from Wick Marketing shows that while 77% of homebuyers prioritize trust, only 21% of prospects say they highly trust builders. Additionally, 78% of new home buyers who...

Personalized marketing is a valuable tool that brands should be taking advantage of, but it can be costly and damaging if used improperly.

Personalized Marketing: The Fine Line Between Conversion and Creepy

Which is worse? A brand that knows nothing about you – or a brand that knows too much? In the modern marketing landscape, customer expectations are higher than ever. With...

Don't miss the mark when talking to your 55+ audience.

Strategies for Attracting 55+ Active Adult Homebuyers

Today’s 55+ consumers have something many prospective homebuyers do not: plenty of purchasing power and built-up equity. While this makes them a compelling group, you first must take into account...

During an economic downturn, a strategic marketing plan is more important than ever.

Maximizing Marketing ROI During an Economic Downturn

Are we in a recession? Depends on who you ask. Inflation, interest rates, banking and changes in consumer behavior beg even more questions. Among them, “Where can we cut?” Experienced...

Thousands of marketing professionals gathered at SXSW 2023 to discuss the latest innovations. Here are some takeaways.

Activations, Activism and AI: Key Takeaways From SXSW

On a balmy afternoon deep in the heart of Texas, the slogan “Keep Austin Weird” was on full display. Badge holders and locals stood eagerly in line outside bars and...

If you’re in Las Vegas at The International Builders Show (IBS) this year, come see us! The week will be packed with education, walking the show floor and meeting up with old and new colleagues.

IBS 2023: Not the Usual Takeaways

The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...

Even when the market is tough, you can help prospects be confident enough to purchase in your new home community.

Consumer Confidence. Earn It or Your Competitors Will.

Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2

Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...

Double down on owned content and make the most of your marketing budgets during a changing housing market.

Own vs Rent. We’re Not Talking Real Estate This Time.

Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...

Discover how you can utilize storytelling to make the most of your master-plan marketing efforts.

How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1

Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...

Storytelling is key to bringing dry services, like insurance, to life.

Workers’ Compensation Insurance and Storytelling: It’s All About People

Let’s face it: insurance isn’t sexy. It’s a service you hope you never need to use, and the policies themselves are filled with dry, technical language. So, how can marketers...

Protect your new home backlog during this shifting marketing using these strategies.

Marketing Strategies to Protect Your New Home Backlog

With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...

Differentiating Your Master-Planned Community in This Market

The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....

Market Shift Checklist for New Home Marketers

Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....

What Homebuyers Need From Your Brand Today

“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...

Time to Refresh Your 55+ SEO Strategy?

Why make SEO an integral of your marketing strategy for 55+ communities? Because about 80% of users ages 55 and over are online, and you want them to find you....

Humor. Your Next Power Move?

Not every brand category has “fun” baked into its offerings. In fact, some, like insurance, are considered a “burden category”; stressful and rarely a pleasure for the customer. Ironically, the...