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Protect your new home backlog during this shifting marketing using these strategies.

Marketing Strategies to Protect Your New Home Backlog

With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...

Differentiating Your Master-Planned Community in This Market

The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....

Market Shift Checklist for New Home Marketers

Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....

What Homebuyers Need From Your Brand Today

“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...

Time to Refresh Your 55+ SEO Strategy?

Why make SEO an integral of your marketing strategy for 55+ communities? Because about 80% of users ages 55 and over are online, and you want them to find you....

Humor. Your Next Power Move?

Not every brand category has “fun” baked into its offerings. In fact, some, like insurance, are considered a “burden category”; stressful and rarely a pleasure for the customer. Ironically, the...

In Your Brand, We Trust

Every successful brand has one thing in common: people trust them. Whether it’s trust to do the right thing ethically, trust in quality offered, or trust in what you stand...

Placemaking Your Brand Part 2: Amenity-Scarce Communities

An artfully crafted placemaking story speaks to buyers’ desires and aspirations with tangible offerings meaningful to them. Last time in our placemaking series, we focused on how strategically important it...

Placemaking Your Brand Part 1: Amenity-Rich Communities

An artful and strategic placemaking story is the first step in giving your buyers what they want. Well-crafted, it lays down the very stepping stones of their path to homeownership....

Yes, Home Builders Still Need Marketing

New home demand has cooled a little, but with median home prices up 10.3% nationally from this time last year, it’s still a seller’s market. Given the market conditions, many...

Bring Your Brand up to Standards

Your brand identity sets the tone for how you want your audience to perceive and interact with you. Just as important is ensuring that identity is consistent across all consumer-...

Is a Rebrand Right for You?

Deciding to rebrand is an undertaking that will have a lasting impact on your brand’s reputation and overall position in the marketplace. Inspiring confidence and trust with a refreshed brand...

Attract Virtual Buyers With a Stronger Digital Presence

In 2020, nearly 63% of people who bought a home made an offer on a property they hadn’t seen in person. Coupled with buyers’ clear level of comfort with transacting...

Why Multichannel Marketing Is Right for You

With customers on multiple types of media, even within a single day, an integrated multichannel marketing approach ensures your message cuts through the clutter with repetition and reinforcement. Using an...