What To Say on a Holiday: Seasonal Messaging for Brands
When planning out your brand’s social media strategy, it will quickly become apparent that there are a lot of holidays on the calendar. Halloween Thanksgiving Christmas Talk Like a Pirate...
Personalized Marketing: The Fine Line Between Conversion and Creepy
Which is worse? A brand that knows nothing about you – or a brand that knows too much? In the modern marketing landscape, customer expectations are higher than ever. With...
Strategies for Attracting 55+ Active Adult Homebuyers
Today’s 55+ consumers have something many prospective homebuyers do not: plenty of purchasing power and built-up equity. While this makes them a compelling group, you first must take into account...
Maximizing Marketing ROI During an Economic Downturn
Are we in a recession? Depends on who you ask. Inflation, interest rates, banking and changes in consumer behavior beg even more questions. Among them, “Where can we cut?” Experienced...
Activations, Activism and AI: Key Takeaways From SXSW
On a balmy afternoon deep in the heart of Texas, the slogan “Keep Austin Weird” was on full display. Badge holders and locals stood eagerly in line outside bars and...
IBS 2023: Not the Usual Takeaways
The International Builders’ Show, put on by the National Association of Homebuilders each January, took Las Vegas by storm this year, showcasing important new trends, offering strategies for succeeding in...
Consumer Confidence. Earn It or Your Competitors Will.
Every builder knows it. New home shoppers are hesitant, discouraged, taking a pause, giving up, (fill in the blank). At Wick, we’ve been studying this closely, and while some builders...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 2
Effective storytelling connects with prospective homebuyers on an emotional level. Crafted well, that story makes the offering meaningful to them, worthy of their consideration. Underpin a compelling story with a...
Own vs Rent. We’re Not Talking Real Estate This Time.
Double down on your “owned” content or be ready to scramble. Why? Leverage that “rented” space on today’s social media platforms while it’s working for you, and if you’re nimble...
How Storytelling Unlocks Marketing for Master-Planned Developers: Part 1
Every culture around the world tells stories. There’s nothing that generates excitement and connection like a great story does. Even pop culture takes advantage: we were all in awe the...
Workers’ Compensation Insurance and Storytelling: It’s All About People
Let’s face it: insurance isn’t sexy. It’s a service you hope you never need to use, and the policies themselves are filled with dry, technical language. So, how can marketers...
Marketing Strategies to Protect Your New Home Backlog
With the fluctuating housing market, homebuyers are feeling less confident about purchasing a home. If you’re wondering about homebuyers who haven’t purchased yet, take a look at What Homebuyers Need...
Differentiating Your Master-Planned Community in This Market
The market continues to shift, but homebuyers have not disappeared entirely, even with sensitivities to rates and price escalations. Yet, we all know consumer confidence has taken a significant hit....
Market Shift Checklist for New Home Marketers
Can your marketing control the housing market? If only. But there’s plenty you can accomplish with strategic marketing that’s going to serve you well as the market continues to shift....
What Homebuyers Need From Your Brand Today
“Will the Housing Market Crash in 2023?” is one of the top Google Trends searches going into Q3 2022, especially in California, Florida and Texas. Also ranking high in search...
Time to Refresh Your 55+ SEO Strategy?
Why make SEO an integral of your marketing strategy for 55+ communities? Because about 80% of users ages 55 and over are online, and you want them to find you....
Humor. Your Next Power Move?
Not every brand category has “fun” baked into its offerings. In fact, some, like insurance, are considered a “burden category”; stressful and rarely a pleasure for the customer. Ironically, the...
In Your Brand, We Trust
Every successful brand has one thing in common: people trust them. Whether it’s trust to do the right thing ethically, trust in quality offered, or trust in what you stand...