How Brand Storytelling Can Drive Your Business
The Scarecrow | Chipotle’s animated short film A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands. Think about...
What Do 55+ Homebuyers Want Now? Active Adult Experts Weigh In
The key to marketing active adult communities is understanding the 55+ buyer and what motivates them. In our recent webinar, “WHAT YOUR 55+ CONSUMERS WANT,” we covered homebuyer insights, the...
How Storytelling Unlocks Marketing for Master-Planned Communities
Nothing generates excitement and connection like a great story. We feel a deep connection to Hogwarts because of Harry. We get pumped up just hearing the “Mission Impossible” theme because...
5 Tips For Brands Starting Out in Online Reputation Management
Social media, online review sites and other digital spaces have created a myriad of ways for consumers to learn and talk about brands. For most of us, it’s a good...
Why Marketing in 2020 is More Like a Long-Distance Run
In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...
Effective Ways To Move New Home Inventory During COVID-19
Housing starts are off, model tours are virtual or by private appointment, and depending on location, your construction team may or may not be currently classified as “essential.” The coronavirus...
How Marketing Can Help Homebuilders Weather the COVID-19 Crisis
Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...
Your 5-Step Guide for Marketing During COVID-19
As marketers, we all had fantastic plans for 2020. So many campaigns to execute, so much energy and excitement around it all. But, unfortunately, even the best-laid plans have to...