Why Marketing in 2020 is More Like a Long-Distance Run
In marketing, people often use sports metaphors to explain a given situation. We target buyers like a quarterback throwing to his wide receivers. We try to knock the ball out...
How Marketing Can Help Homebuilders Weather the COVID-19 Crisis
Our friends in new home construction are grappling with a great deal of change and unpredictability as the COVID-19 crisis continues. The challenges are real: steep nationwide drops in monthly...
Your 5-Step Guide for Marketing During COVID-19
As marketers, we all had fantastic plans for 2020. So many campaigns to execute, so much energy and excitement around it all. But, unfortunately, even the best-laid plans have to...