Marketing

Buying a first home is a thrilling yet daunting milestone, and first-time homebuyers need more than a sales pitch — they need a trusted partner. Savvy marketers for homebuilders and...

Today’s homebuyers face rising pressures, but one burden they need not bear is a disappointing, stressful purchasing process. Builder brands that intentionally deliver exceptional customer experience will quickly set themselves...

What do residents of 55+ active adult communities enjoy most about living in a planned community specifically designed for them? While modern, low-maintenance homes and amenities are certainly a draw,...

Earning customers’ trust and confidence starts with a consistent and focused marketing strategy. Your prospective homebuyers are narrowing the field before they even let you know they’re looking. At this...

Given that our team has spent much of the past year digging into and sharing insights from our own homebuyer research study, it’s possible that our takeaways may be a...

The new hit Netflix documentary “Live to 100: Secrets of the Blue Zones” has prompted some to evaluate their lifestyle and surroundings in the context of longevity and long-term health....